Korean cosmetics consumers are fastidious.
In Korea, we analyze the ingredients carefully before buying cosmetics.
People look up reviews on YouTube and choose cosmetics that fit their skin types.

Last time, I introduced you a Korean delivery culture and mobile application.
I'll introduce you to the app again this time.
In Korea, applications are really well developed:)
It's not an advertisement. It's actually used by us!

It's called "화해(Hwa-hae)" It analyzes the ingredients of cosmetics.
Let you know if it contains harmful substances.
If you go to each cosmetics page, you'll be able to review users' reviews along with the ingredients. It's convenient to see together.
If your skin type is dry, they recommend dry cosmetics.
You can also know the concerns and know-how of similar skin type users.

In Korea, YouTube has great ripple effect.
Some Beauty creators are more famous than celebrities.
The products they recommend are often sold out.
Let me introduce you to a famous beauty creator in Korea.

pony syndrome
Risabae
lamuqe
디렉터파이 (Director Pi)

Visit the YouTube channel and learn about Korean makeup and skin care culture.